Every time you try to research the effectiveness of social media advertising, you constantly obtain very…
Month: June 2023
Poor Body Image and Media Advertising
Body image refers to one’s own personal perception of her/his physical appearance based on self-observation and…
Jobs For People Who Have A Nurturing Disposition
Sometimes it seems that certain people are just cut out for certain jobs. As a customer…
Artist Branding in the Music Business
Music branding has become more and more popular as a topic amongst not only the hierarchy…
Bed and Breakfast Franchising
If you are looking to open a bed and breakfast for whatever reason, I would like…
Active Inquiry in Organizational Change
An essential part of Edgar Schein’s Process Consulting practice model (discussed in-depth in my book) is…
Finding a New Job Through Strong Online Personal Branding
When is the last time you reached out to a former co-worker, just to say hello…
Business Relationships to Cherish
Building good business relationships isn’t something you can do overnight. It takes more than exchanging a…
Websites For CPAs & Accountants To Effectively Market Accounting Services
Having worked as a practice development consultant to the accounting industry for fifteen years, I have…
Branding a Winery and Its Wine Is Expensive, Necessary and Benefits the Consumer No Matter the Size
A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing…