Cross Cultural Advertising

“Culture is a like dropping an Alka-seltzer into a glass – you don’t see it, but…

The Successful Fitness Professional’s Marketing and Advertising Secrets

There are more fitness professionals, gyms, fitness centers, and exercise options for consumers than ever. There…

Creating the Perfect Advertising Headline

My background begins with a degree in advertising, running my own ad agency, followed by 25…

What Does Satellite Radio Advertising Cost?

Space… The final frontier… It is also a land loaded with floating metal objects that rotate…

Small Business Advertising – 5 Components of a Great Ad

As we are getting closer and closer to the last quarter of the year, I wanted…

Advertising Schmadvertising!

o Why 90% of today’s ad campaigns are a total waste of money … o How…

Why Advertising is Important For Your Business

Businesses exist to sell products and services to the public for a profit. If the public…

Agriculture in the Qing Dynasty

Emperor Kangxi rewarded those who reclaimed wastelands, provided large sums of money for water conservancy projects…

Advertising on Mobile – Advantages and Steps

Advertisers and media industry have finally recognized the huge potential of advertising on mobile, with most…

Is Pay Per Click (PPC) Advertising a Dying Technique?

Having only been in existence for a few years, PPC advertising has taken the online world…