The Strategy Behind Building A Thriving Online Community For Your Brand

Marketing and advertising Podcast with Jenny Weigle

In this episode of the Duct Tape Marketing Podcast, I job interview Jenny Weigle. Jenny has been generating, executing, and examining approaches for on the internet communities for additional than 10 several years. She’s labored with more than 100 models on various factors of their community method and implementations, together with start, migration, programming, and organizing.

Critical Takeaways:

Neighborhood is a person of individuals big buzzwords proper now. So what even is neighborhood? Does your business enterprise have to have to have just one? And what even is the profit of creating a local community in the very first place? Jenny Weigle has labored with much more than 100 brands on elements of their group method and implementations. In this episode, she’s breaking down why it is so critical nowadays to construct an online community of raving enthusiasts and prospects for your business enterprise and the finest means to go about it.

Inquiries I check with Jenny Weigle:

  • [1:19] How would you determine community and how is it distinctive than my Facebook enterprise profile or page?
  • [2:50] Do the individuals who be a part of a local community intend on partaking with many associates or is it truly due to the fact of the way the engineering is effective?
  • [3:59] Who requires to be pondering about local community — B2B brands or B2C makes?
  • [5:58] Does the way neighborhood is applied change primarily based upon its a modest or business-sized brand name?
  • [7:02] What are some of the platforms for a group that will work properly for more compact corporations?
  • [8:51] What is some of the regular assistance you give to models on how to get engagement in a community they’re making?
  • [10:42] What are the gains of a B2B firm expanding a group?
  • [12:41] Are there upsell options in communities?
  • [13:20] What are the risks of acquiring a group?
  • [14:13] How do you technique an individual giving their straightforward opinion in a group or neighborhood that isn’t really so flattering of your merchandise?
  • [15:00] Ought to you be curating associates for a community?
  • [16:13] What have you viewed persons do effectively to retain people today energetic in a neighborhood by way of benefits?
  • [19:02] What are a handful of of your favourite communities that you feel are performing it suitable?
  • [20:25] Where by can individuals learn additional about you and your operate?

Far more About Jenny Weigle:

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This episode of the Duct Tape Marketing and advertising Podcast is introduced to you by the HubSpot Podcast Community.

HubSpot Podcast Network is the audio vacation spot for enterprise industry experts who request the very best training and inspiration on how to improve a organization.

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